Tabs from left to right on the web, first three with drop downs and just a click for “contact us” and “what's your property worth?” for example:

• Properties for Sale ▼

• Residential
• Rural

• Open for Inspections
• Cedar Exclusive (will be our off-market properties)

• Market Appraisal

• Sold Properties

• About Us – all information below
• Our Team – all information below
• How we Sell – all information below

Title — Get in Touch

Text - Have a question or need assistance? We'd love to hear from you. Complete the form below and we'll be in touch as soon as possible.

Thinking of selling or simply curious to know what your home is worth? Get in touch with Cedar for a complimentary appraisal.

To the left can we please put “Our Appraisal Process” then to the right have the contact form.

Our Appraisal Process

1. Book an AppointmentArrange a convenient time for us to visit your property and discuss your goals, whether you're considering selling, planning for the future, or simply curious about your property's value.
2. A Conversation, not a Sales PitchWe understand that inviting an agent into your home can sometimes feel intimidating. That's why we focus on creating a relaxed and comfortable experience, taking the time to listen, understand your situation, and answer any questions you may have without pressure or obligation.
3. Honest Advice & Local ExpertiseWe'll provide a professional appraisal based on current market conditions, recent comparable sales, and our local knowledge. Our goal is to give you honest advice and clear guidance so you can make informed decisions with confidence.

Whether you're selling next month, next year, or simply exploring your options, we're here to help—not to pressure you.

About Us

We will provide a photo with the story.

Our name has a strong connection to the Northern Rivers. Our region is home to a rich history of red cedar and many other native cedar species that have shaped the landscape and heritage of this beautiful part of Australia. The Australian red cedar helped shape the history of the Northern Rivers, and we wanted a name that reflected the strength, heritage, and natural beauty of the region we call home. The cedar tree is woven into the story of the Northern Rivers, making it a natural fit for a local business dedicated to helping people put down roots and build their future here.

A place where communities still look after one another, local businesses are supported, and genuine connections matter. Surrounded by some of the world's most beautiful beaches, fresh local produce, and a thriving culture of creativity. Most of all, it's the people who make this region so remarkable. The Northern Rivers has a way of welcoming people in, and we're proud to help others find their place and build their future here.

When creating Cedar Estates, Benny and Kelly had a clear vision in mind. They wanted to build a business that puts people first. While achieving exceptional results for their clients is always a priority, they believe real estate is ultimately about people, relationships, and life's significant moments. They understand that selling a home is often an emotional journey. Homes are where families are raised, memories are made, and milestones are celebrated. Every property has a story, and every client has a unique reason for moving forward.

Cedar Estates represents strong foundations, genuine relationships, and a commitment to serving our community for generations to come. As a husband-and-wife team, Benny and Kelly are passionate about helping people make confident property decisions. Providing thoughtful advice, local knowledge, and dedication, we're here to guide you every step of the way.

• Krause Property for Inspo under their tab “About Us”

Benny and I are happy to be on the one page. Kelly first then Benny second.

Kelly Hopper

Founder & The heart behind Cedar (add phone number and email)?

At the heart of Kelly's approach is a genuine love for people and a desire to make a positive difference in their lives. She understands that every property has a story, and every client has a unique journey, which is why she is committed to providing thoughtful guidance, enduring support, and exceptional service every step of the way.

She understands that every home holds memories, milestones, and emotional significance — a place where families are raised, dreams are pursued, and life's important moments unfold. With a natural ability to connect with people, Kelly is dedicated to building meaningful, long-term relationships that extend well beyond settlement. She takes pride in creating an experience that feels personal, supportive, and seamless, ensuring her clients feel informed, comfortable, and genuinely cared for throughout every stage of the journey. Known for her attention to detail, warmth, and authentic approach, Kelly is passionate about helping people move confidently into their next chapter.

Benny Hopper

Director & The vision behind Cedar (add phone number and email)?

Benny is an award-winning agent known for his ambition, enthusiasm, relentless drive, and strong work ethic. Passionate about real estate and driven by a genuine desire to help people succeed, he is constantly studying the market, economic trends, and buyer behaviour to ensure his clients are always one step ahead.

Highly skilled in negotiation, Benny thrives on meaningful conversations and strategic thinking. He prides himself on always advocating passionately for his client's best interests. His ability to simplify complex situations and guide people through the sales process with confidence has earned him the trust of both buyers and sellers alike.

With a grounded, grass roots approach, Benny combines strong market knowledge with authenticity, hard work, and genuine care for the people he works with. Beyond real estate sales, he has a passion for property investing and identifying opportunities where others may not. A natural ideas person, Benny is always thinking ahead, exploring new possibilities, and finding creative ways to help his clients maximise the value of their property and achieve their goals.

• Presentation (creating emotional connection)
• Pricing (strategic market positioning)
• Strategy (tailored campaign plan)
• Marketing (how you reach buyers)
• Working With Buyers (relationship building)
• Open Homes & Private Inspections (creating competition)
• Negotiation (securing the best outcome)

Presentation

Creating an emotional connection with buyers is one of the most important factors in achieving a premium result. The way a property is presented can significantly influence how buyers perceive its value and whether they can see themselves calling it home.

When it comes to presentation, every detail matters. From street appeal and first impressions through to the smallest finishing touches, our role is to ensure your property is showcased at its very best before it goes to market.

As part of our service, we'll guide you through every stage of preparation, including:

• Styling and presentation advice
• Furnishing recommendations
• Landscaping and outdoor improvements
• Building and pest reports
• Property maintenance and repairs
• Professional photography and videography

Our goal is simple: to present your property in a way that attracts the greatest number of qualified buyers and creates the strongest possible competition.

Market Positioning

The early stages of a campaign are often when buyer interest is at its strongest. That's why we focus on creating momentum from the outset through thoughtful presentation, targeted marketing, and genuine buyer engagement. When the right buyers connect emotionally with a property, competition naturally follows. Our role is to guide that process, communicate effectively, and negotiate confidently to help achieve the best possible outcome for our clients.

Working with Buyers

Today's buyers are busy and have more choice than ever before. As they search, they naturally narrow down their options based on location, lifestyle, features, and price.

While buyers often begin with a list of practical requirements, purchasing a home is ultimately an emotional decision. When someone can picture themselves living in a property and becoming part of the community around it, a genuine connection is formed. Our role is to help buyers see that opportunity and experience the lifestyle your property offers.

The first few weeks of a campaign are particularly important, as this is often when buyer interest is at its strongest. By presenting your property at its best, engaging with qualified buyers, and creating meaningful competition, we can build momentum from day one.

At Cedar, we believe buyers are not simply purchasing a home — they are investing in a lifestyle, a community, and their future. Understanding what motivates buyers allows us to position your property thoughtfully, connect with the right audience, and create the best possible opportunity for an outstanding result.

Marketing + Preparation

Every property deserves a tailored marketing strategy designed to maximise exposure and attract the right buyers.

Together, we'll create a campaign that showcases your property in its best light and reaches active buyers currently searching the market, while also engaging passive and out-of-area buyers who may not yet be actively looking but could be the perfect fit for your home.

From professional photography, floorplans, copywriting, digital marketing, signboards and brochures, every element of the campaign is carefully considered to ensure your property stands out and generates genuine buyer interest from day one

Open Homes + Private Inspections

Open homes and private inspections provide buyers with the opportunity to experience your property firsthand and begin building an emotional connection.

We'll establish an inspection schedule that works around your lifestyle while ensuring buyers have every opportunity to view and engage with your home. Throughout the campaign, we personally guide buyers through the property, answer questions, gather valuable feedback, and maintain ongoing communication to maximise interest and create genuine competition.

Settlement & Beyond

Successfully negotiating a sale is only part of the journey. From contract exchange through to settlement, attention to detail is essential to ensure a smooth and successful outcome.

We coordinate the process with buyers, solicitors, conveyancers, and other parties involved, keeping you informed every step of the way.

Our role is to manage the details, anticipate potential challenges, and ensure nothing is overlooked, giving you confidence and peace of mind throughout the final stages of the sale. We're committed to making the process as seamless and stress-free as possible, right through to settlement day.

Presenting Your Property

Every property deserves a tailored marketing strategy designed to showcase its unique qualities and connect with the right buyers.

Our recommended marketing campaign typically includes:

• Professional Photography
• Detailed Floorplans
• Professionally Written Property Copy
• Brochures, DL Cards & Digital Marketing Materials
• Property Signage
• Social Media Marketing

Depending on your property, location, and ideal buyer, we may also recommend:

• Professional Videography
• Targeted Digital Advertising Campaigns
• Local & National Media Exposure
• Public Relations Opportunities
• Access to Specialised Buyer Networks

At Cedar Estates, we believe great marketing is about more than exposure. It's about creating an emotional connection, generating competition, and ensuring your property is presented in a way that captures attention and inspires action. Our goal is to maximise every opportunity and place your property in front of the buyers most likely to appreciate its value.